How To Make Your Website Load Faster

The Importance Of A Fast Performing Website

A fast-performing website holds paramount significance in the digital landscape for various reasons, impacting user experience, search engine rankings, and overall online success. Lets make your website load faster.

  1. Enhanced User Experience: Website speed directly affects how visitors perceive and interact with your site. In an era where attention spans are limited, users expect instantaneous access to information. A fast-loading website ensures a smooth and efficient user experience, reducing bounce rates and increasing the likelihood of user engagement. Users have become accustomed to quick and responsive online experiences. A fast website aligns with these expectations, ensuring that visitors can access information, products, or services promptly. Making your website load faster is important.
  2. Search Engine Rankings: Major search engines, including Google, consider page speed as a crucial factor in determining search rankings. Search Engine Optimization (SEO) efforts are significantly influenced by how quickly a website loads. Faster websites are more likely to rank higher in search results, leading to increased visibility and organic traffic. Google explicitly mentions that page speed and website speed affect Ad Rank, which is Google’s Ad ranking score.
  3. Reduced Bounce Rates: Slow-loading websites often contribute to higher bounce rates, as users tend to abandon a page if it takes too long to load. A fast-performing website encourages visitors to stay and explore, decreasing bounce rates and signaling to search engines that your content is relevant and valuable.

Optimizing your website for better performance should be the first thing you do once you start attracting visitors.

In this detailed post, we would tell you how you can improve the load time of your WordPress website so that you can not only improve your conversion rates but also prevent high bounce rates.

Here are some of the sections that we would be covering in detail:

Understanding Caching and Web Performance

A lot happens behind the scenes when you open a website.

Caching is like a special tool that helps websites load faster. When you visit a website, it saves certain parts of that site in a data baseCaching And It’s Effects On Web Optimization. The next time you visit, instead of fetching everything from scratch, it quickly grabs the stored pieces, making the website load much faster.

So, caching is like a speed booster for websites. It helps them run smoother and keeps you from waiting too long when you want to check out your favorite sites. The goal of web performance is to reduce the load on the server while maintaining or enhancing user experience.

Caching And It’s Effects On Web Optimization

Caching is like a super-smart memory system for the internet. When you visit a website, it remembers some of the things you see, like pictures or words, and stores them in a quick-access area. So, the next time you visit that site, it doesn’t have to fetch everything from the beginning. Instead, it grabs the stored parts, and the website load faster.

What if you could fetch all this information beforehand and make a copy? You can then just present the copy of the page to your visitor, thereby eliminating the need to engage the server.

That, in essence, is the concept of caching.

Optimal Caching Plugin – W3 Total Cache

WordPress has a lot of caching plugins available. We recommend using the W3 Total Cache plugin because it gives you granular control over the settings. Optimizing those settings gives you more room to improve performance and make your website load faster.

The downside is that it’s difficult to make it work if you don’t know what you are doing.

That is the problem we are solving today. We will discuss the optimal settings for W3 Total Cache in this post. We will also discuss what each of the settings accomplishes and whether or not you should enable it.

Installing the W3 Total Cache Plugin

Before using the W3 Total Cache plugin, you have to install it.

Installing the plugin is easy. Inside your WordPress admin, navigate to the plugins section.

On the next screen, use the search bar to search for the W3 Total Cache plugin. WordPress will search for relevant plugins as soon as you start typing. After the search is complete, you should see the W3 Total Cache Plugin as the first result.

Click “Install Now” to start the plugin installation. Then click the “Activate” button to enable the W3 Total Cache plugin.

w3 total cache installation

Configuring W3 Total Cache

Once you download and install W3 Total Cache, you will see a section added to your WordPress admin window called “Performance.” Clicking the performance tab will open the W3 Total Cache dashboard and reveal the following settings.

General Settings in W3 Total Cache

The general section holds the most important settings for all the sections in one place. We will share the settings for the sections individually. Click on the general settings below.

General Section

This setting is rarely used so, leave it. The preview mode is helpful if you are trying out new settings and worried about breaking your site.

If you enable preview mode, you can test any of the settings to see how it affects your website. Turning preview mode off will revert the settings to the previous settings.

Page Cache

Page cache is the caching of individual pages on your site. The settings should be as follows.

  • Page Cache : Enable
  • Page Cache : Disk Enhanced. If you are on a VPS or use multiple servers, you can use other options as well. If unsure, select Disk Enhanced.


Minification is the process of combining and compressing CSS and JS files. A single large file has a smaller load on a server compared to several small files.

  • If you use CloudFlare, then the minification will be taken care of in CloudFlare itself. 
  • Keep minify off in W3 Total Cache in that case.

Opcode Cache

Opcode cache is used to cache PHP. Parts of WordPress are written in PHP which is regularly executed. Opcode cache can cache these code blocks for a performance boost.

Opcode cache is only available with the pro version of W3 Total Cache. If you have the pro version, then enable both the settings and test performance.

Database Cache

Database cache caches the results of common database queries to enhance performance.

The recommended settings are:

  • Database Cache : Enabled
  • Database Cache Method : Disk

If you use a CDN like MaxCDN, KeyCDN, CloudFront, etc., then you should disable the database cache.

Object Cache

Object Cache caches the results of complex database queries to reduce server load. For example, a simple search on your website performs a full search on your WordPress database. A query like that can be cached for faster results.

Object cache can also slow down websites in some cases. We recommend that you test Object cache first with your website.

Browser Cache

Browser cache enables caching of your website’s assets in the visitor’s browser.

Recommended Settings

  • Browser Cache: Enable


CDN (Content Delivery Network) are services that host static assets (images and other files) on multiple servers around the world. The visitor is then served by the CDN thereby reducing the load on your server.

The response time for the requests is also reduced since the server closest to the visitor is used to serve the request.

Recommended Settings

  • CDN : Enabled if you are using a CDN
  • CDN Type : Select the service that you plan to 

Reverse Proxy

A reverse proxy is a server that sits between a client and a web server, acting as an intermediary for requests. It retrieves resources on behalf of the client from the server, and then returns the response to the client. By utilizing a reverse proxy, in conjunction with W3 Total Cache, you can significantly enhance the performance of your WordPress website by caching and serving static content directly from the reverse proxy server, reducing the load on your WordPress server and improving response times for visitors.

Using a reverse proxy server like Varnish is recommended, but its implementation is not for beginners. We would not recommend you setup Varnish without an experienced person helping you.


Miscellaneous settings provide additional options and configurations to optimize and speed up your WordPress website.

Miscellaneous cache


Detailed information about each cache will be appended in (publicly available) HTML

 comments in the page’s source code. Performance in this mode will not be optimal, use sparingly and disable when not in use.


Boosting your server’s performance begins with caching, a simple yet powerful step. No extra resources are needed, and the performance benefits are substantial.

With the W3 Total Cache plugin for WordPress, setting up a caching system for your blog becomes a breeze.

Because web technologies can be complex, it’s challenging to provide one-size-fits-all advice. We’ve diligently configured W3 Total Cache to suit the needs of most users.

If you encounter any issues with your website using these settings, drop a comment below, and we’ll assist you in resolving any problems you may face.

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